The psychology of color

And thanks to Marketo for the above infographic.

Color Psychology: The Emotional Effects of Colors

There are aesthetic, identity, and usability considerations to take into account. The color pink is also widely associated with breast cancer awareness.

All About the Color PINK

Black can be found in many logos for its boldness, simplicity and sophistication. Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.

Color is so powerful that it can influence thinking, reactions, and stimulate bodily hormones. Unless the precise tone is right, grey has a dampening effect on other colours used with it.

Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Too much yellow makes people impatient, and too little yellow causes negative feelings of insecurity, fear, isolation, and low self-esteem, and many more.

You like red however you want something a little more sophisticated, luxurious and reserved. The negative effect of white on warm colours is to make them look and feel garish. You ARE that first flash of color seen on your web site.

Truth is, the kaleidoscopic nature of color theory means we may never have definitive answers. Some shades of yellow are associated with cowardice; but the more golden shades with the promise of better times.

This is probably due in part to the rarity of blue in real food.

Psychology of Color

Also, different shades, tints, and hues of the color changes its meaning. Calming stones, sky, and sea This visual connection makes blue an obvious choice for websites associated with airlines, air conditioning, pool filters, and cruises. Brown has associations with the earth and the natural world.

Join the gang of savvy subscribers who receive original, well-researched articles about company culture, customer service, and building a better business every week. Both of these phrases reinforce why red was an excellent color choice for the logo.

Pure grey is the only colour that has no direct psychological properties. Thus, it is highly visible in logo designs — like how red screams a look-over-here presence. And because they transition beautifully with shifting light, they're a good choice for rooms used throughout the day.

Lack of confidence, dampness, depression, hibernation, lack of energy. On the other hand, blue has also has been found to reduce appetite.

Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm. However, it can be perceived as cold, unemotional and unfriendly. It has associations with royalty and usually communicates the finest possible quality.

Some studies are showing that weight lifters can lift more weight in a blue gym - in fact, nearly all sports are enhanced in blue surroundings. When I mentioned that product, I'll bet an image of that label popped into your head.

Tints of blue, green, yellow, etc. Not just any blue, but cerulean blue from Crayola crayons. Colors in this family can be warm or cool, but are always reliable and levelheaded.

It is often where the eye looks first. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level. More sign-ups or more clicks is just a single measurement — often a misleading one that marketers try to game simply because it can be so easily measured.

What is the meaning behind your choice of wedding colors. In the western hemisphere black is associated with grieving. Color offers an instantaneous method for conveying meaning and messaged in your logo designs.

It's probably the most powerful non-verbal form of communication we can use as designers. The complete guide to understand how colors impact your psychology, behavior and emotions. Learn the meanings of colors and what they symbolize. The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.

At Help Scout we believe the problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond. Unless you are a professional artist or art critic it is fair to say that the color meaning and psychology is based primarily on instinct and emotion.

Despite the general lack of research in this area, the concept of color psychology has become a hot topic in marketing, art, design, and other areas.

Much of the evidence in this emerging area is anecdotal at best, but researchers and experts have made a few important discoveries and observations about the psychology of color and the effect it.

Color psychology

Color Psychology to Empower and Inspire You. Welcome to the fascinating world of color psychology and an inspirational journey of self discovery through an understanding of color meanings. Knowledge of how color affects your conscious and subconscious mind can change your life.

The psychology of color
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The Psychology of Color for Interior Design – Interior Design, Design News and Architecture Trends